The aerospace company, founded by billionaire Jeff Bezos, was forced to delay the eagerly awaited launch of its New Glenn rocket on Sunday due to adverse meteorological conditions at Cape Canaveral.
Rainfall and a ground system issue caused early setbacks, then came cumulus cloud cover as the 88-minute launch window closed, leaving mission controllers to reschedule the vehicle's upcoming flight.
Competition between Blue Origin and Musk's space company has been heating up in recent months.
To ease traffic in the skies amid the US federal government shutdown, the Federal Aviation Administration is limiting commercial rocket liftoffs starting Monday.
After scrubbing the mission, Blue Origin said on Sunday evening that, in coordination with the regulatory body, it was aiming for a new try as soon as midweek within a window of afternoon hours Eastern Standard time.
Upon successful liftoff, the 322-foot tall launch vehicle will transport the US space agency's Escapade twin spacecraft to the Red Planet, in an effort to study the Martian atmospheric past with the eventual hope of human exploration.
Blue Origin’s launch will also act as a key test of whether it can achieve booster recovery, which would prove a technical breakthrough for the firm if accomplished.
The rocket's first launch in January was considered a success, as its payload reached space and completed tests.
But its first-stage booster, which was meant to be recoverable, failed to make its touchdown on a ocean-based target in the ocean, and ended up destroyed during the return phase.
For this new mission Blue Origin will make another attempt to land the booster stage.
Until now, only Musk’s company SpaceX has achieved that feat.
Rival firms of tycoons Musk and Bezos are locked in a commercial space race that has grown more intense lately, as NASA opened up bids for its lunar exploration program, noting that one company was falling behind schedule.
Donald Trump’s second term has seen the administration push the agency to speed up its progress to send a crewed mission to the lunar surface amid a race with the Asian nation.
More rivalry between SpaceX and Blue Origin could “expand our options with regard to liftoff.”
“Additional missions means more ideas in orbit,” a former NASA chief technologist said. “It isn't a negative to have Blue Origin, even trailing behind.”
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