The basketball icon, as he cordially introduced himself in a federal courtroom on Friday, stated that his drive to win and novelty within the sport emboldened his effort with 23XI Racing to confront Nascar over perceived violations of antitrust rules.
The owner disclosed financial and corporate details of his racing venture, revealing he put in $40 million of his own funds into the Nascar Cup series team launched with business partner Curtis Polk and longtime driver Denny Hamlin.
“Someone had to step forward,” Jordan stated in the Charlotte courtroom. “I was a new person, I wasn’t afraid. I felt I could challenge Nascar in its entirety. I felt as far as the sport it needed to be looked at from a different view.”
The heart of the case involves the expiration of a 2016 deal where Nascar granted each team a “charter”. This system mirrors other major leagues with separately owned franchises, like the Charlotte Hornets or the NFL’s Panthers. This deal was set to expire in 2024 when Nascar demanded teams renew their charters.
Jordan testified for an hour and left the court to a media frenzy, with fans and media clamoring for a view or a picture of the sports legend.
23XI Racing is at the forefront of the push along with Front Row Motorsports for Nascar to overhaul a business model Jordan contended is unlawful to keep two hands on the wheel.
At issue for Jordan and Heather Gibbs, who testified before Jordan, are events from last September. Gibbs described a frantic and emotional six hours where the racing circuit told teams they had to sign a contract extension. This agreement consists of 112 pages outlining pay for chartered teams and a guaranteed entry in Nascar-sponsored races.
Jordan explained that 23XI and Front Row Motorsports decided their sole viable path was to refuse a signature that extensive document and litigate the matter. All other teams agreed to the terms.
The team owners approached Nascar about potential amendments or negotiations. Nascar refused to engage, Jordan said.
Ultimately, the resistance against what he saw as a unsustainable system was driven by the familiar goal for Jordan: Winning.
“Hamlin persuaded me getting a third driver improved our chances to win,” he testified, sharing that he bought a third charter late in 2024 for $28 million amid the legal dispute. “So I took the plunge.”
Gibbs described her push for indefinite franchises, which she said a formal letter to Nascar. She testified the timing of the signature deadline was problematic.
She said, the team founder first tried to call and persuade Nascar against demanding signatures, but Nascar’s leader refused the appeal.
“Please don’t force this on us,” Heather Gibbs said Joe Gibbs told Nascar’s executives. She said France replied, “Whether I have 20 charters, that’s what I have. If I have 30, I have 30.”
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