Users will soon have a updated setting that allows them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the company revealed that it currently hosts over 1 billion AI-generated clips.
The new functionality is being tested over the following weeks before a full-scale launch. This shift comes amid a rise in content created by AI, fueled by emerging content generation software.
Studies have shown that nearly one in 10 of the quickest rising channels on another major platform primarily display AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, including digital art to science explainers, and we want to offer the community the option to see more or less of that, depending on their own likes,” stated a spokesperson.
The platform disclosed that there are now over a billion videos on its service identified as made with AI. Collectively, in excess of 100 million pieces of content are submitted to the service every day, making AI content a minor portion of its total content library.
Members will be able to limit or boost the amount of AI content they see by using the “manage topic” option in the platform and selecting the AI content topic. Additional categories that are already be modified under the setting encompass politics, fashion, cosmetics, and movement.
TikTok’s policies mandate users to label lifelike AI-made content, and it forbids dangerous fake videos of public figures or emergencies. Any believable AI video that is unmarked can be removed under its terms of service.
In addition, the app will now add an “AI-made” tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is intended to stop users from seeking to evade the tagging system.
The company is additionally establishing a two million dollar educational fund for experts and groups to develop informative material about ethical AI use. This project will support non-profit groups dedicated to teaching programming and robotics.
TikTok has defended its safety measures, amid debate over proposals to make redundant a large number of review team members in Britain. It is expected to eliminate a significant number of roles in its trust and safety team in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The company stated a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
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